“This sh*t fye,” said St. Louis producer ChaseTheMoney, pulling the bandana up off his eyes just enough to see the vinyl he’d just snatched up. “Let’s get to it.” The man who built bangers for artists like Lil St. Louis, Rich The Kid, and FBG Fortune had just groped through the bins at NYC’s Good Records, blindly selecting three albums at random—Miss Ethel Waters ‘Live,’ Ry Cooder’s ‘Slide Area,’ and the Debbie Deb sureshot “Lookout Weekend.” It was that last 12-inch single that yielded the most fruitful source material for his Rhythm Roulette challenge. Even as he chopped and re-pitched the sample in FL Studio, ChaseTheMoney could feel the vibes, rapping along to the beat as it was being born. Witnessing creativity in action is a beautiful thing. Check out the latest episode of Rhythm Roulette right now.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.